Advances in Social Behavior Research
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  • Open Access | Article 2024-01-22 Doi: 10.54254/2753-7102/5/2024036

    An Analysis of the Reasons for the Popularity of MBTI Personality Tests

    In recent years, with the increasing development of the Internet, more and more information is available, and a group of young people keen to discover various psychological tests on the Internet have emerged among the in-depth users. Under this craze, the personality test called MBTI came into being, dividing different personalities into sixteen personality types using eight letters. It quickly became known for its "accuracy" and "social attributes".

  • Open Access | Article 2024-01-23 Doi: 10.54254/2753-7102/5/2024037

    Has American Policy Encouraged China to Become a “Responsible Stakeholder”-Or the Reverse?”

    This paper explores the intricate evolution of the relationship between the United States (U.S.) and China, with a focus on American policies influencing China’s role as a “responsible stakeholder” (“RS”). It examines whether U.S. engagement policies have catalyzed China’s emergence as a responsible global player or steered Beijing in a direction contrary to U.S. expectation. This paper first reveals the historical evolution of U.S.-China relations, starting with the containment policy in the 1950s to the post-1989 engagement policy. Then it examines the perspectives of the U.S. and China on “RS.” Both sides share the same bed but with different dreams. Next, the paper identifies the failures and successes of U.S. engagement policy. The paper concludes that engagement policy is not a complete failure and the result is nuanced.

  • Open Access | Article 2024-01-24 Doi: 10.54254/2753-7102/5/2024030

    Role of Technology in Learning English as A Second Language at Undergraduate Level

    This paper aims to highlight the academic role of technology that promotes learning in ESL classrooms for undergraduates. It also signifies that there is an excessive use of technology within the academic field that every undergraduate student must require access to technology for academia. This paper takes into account quantitative method analysis in the SPSS software including responses of 50-50% of each male and female student of the English Department Quaid-e-Awam University of Engineering Science and Technology. There are 14 Questions that we ask from our respondents that articulate the role, value, progress, and diverse use of technology within education. All these are shown in the visual representation (graphs and tables). Many agreed that technology has a huge role in learning English as a second language. However, there are technical flaws that most of the students face while using this Behoof technology that must be ceased in future by technology experts and creators for improvement of this collaborator phenomenon. This research will be helpful for undergraduate students who are facing trouble with technology or do not know which type of technology is effective at the undergraduate level. Especially for those who are taking this subject English as their academic career and future growth, the strategies that we provide in this paper will help not only students and teachers but also give an indicative signal to the technology developers and creators to create more helpful technology that boost the knowledge and confidence of students.

  • Open Access | Article 2024-02-21 Doi: 10.54254/2753-7102/5/2024038

    Emotional Expression and Women's Career Development in the Workplace: Gender Stereotypes and Gender Differences

    This paper investigates the negative and positive effects of emotional expression in the workplace on women's career development, and finds that the antecedent variables are gender stereotypes and differences in gender expectations in the female workplace. Through the method of literature review, it is found that there is a lack of analysis of the mechanisms and pathways to intervene in gender stereotyping in the workplace, and it is suggested that in the future, we should explore how to realize career development from the perspective of women's self-development.

  • Open Access | Article 2024-02-21 Doi: 10.54254/2753-7102/5/2024041

    Innovative Approaches to Short Video Production

    In the era of information explosion, short videos have experienced explosive growth, broadly categorized into two forms: long videos and short videos, differentiated by duration and information content. Long videos generally carry a higher information load and have a longer duration, while short videos are characterized by their brief duration and relatively lower information content. As the industry has evolved, with both long and short videos becoming key entry points for traffic, videos have undergone a simplistic classification leading to a coarse differentiation of audience groups. Examples include platforms like Douyin, Bilibili, Youku, iQiyi, Tencent, among others. User-Generated Content (UGC), primarily in the form of short videos, serves as the main framework where users spontaneously create and upload content to platforms. These platforms utilize a "decentralized" algorithm to drive traffic, creating new entry points. UGC is characterized by low cost, down-to-earth content, authenticity, minimal information load, and strong interactive elements. However, with the emergence of competition, since 2019, platforms have witnessed the rise of a considerable number of "pseudo-UGC" production models through information flow advertising. Many Multi-Channel Networks (MCNs) have entered the scene, using "pseudo-UGC" methods for video marketing, giving rise to a new wave of "short video teams." These teams consist predominantly of internet dramas, variety shows, and spontaneously formed groups, shaping a diverse landscape of "innovative short video production methods."

  • Open Access | Article 2024-02-26 Doi: 10.54254/2753-7102/5/2024039

    A Study on the Innovation and Entrepreneurship Pathways of College Students under the Strategy of Rural Revitalization in China

    From the perspective of rural revitalization, this paper discusses the significance of college students' participation in rural innovation and entrepreneurship, the problems encountered and the solution path. College students' participation in rural innovation and entrepreneurship can provide professional knowledge and technical support for rural modernization, while bringing growth points to the rural economy and promoting the narrowing of the urban-rural gap. Problems encountered in the process of college students' innovation and entrepreneurship are analyzed, including insufficient education and backward concepts. Paths to solve the problems are put forward, including suggestions for building more college rural entrepreneurship courses, promoting urban-rural integration construction, and utilizing information technology development. The article comprehensively analyzes the significance, problems and solution paths of college students' participation in rural innovation and entrepreneurship, which provides useful reference for college students' innovation and entrepreneurship.

  • Open Access | Article 2024-02-26 Doi: 10.54254/2753-7102/5/2024040

    Research on the Dual Dimensions of Artificial Intelligence in Precision Ideological and Political Education in Universities

    The article discusses the dual directions of AI-enabled ideological and political education, i.e., the technical direction and the social direction. In the technical direction, AI-enabled ideological and political education should focus on "accurate ideology and politics", and build a form of "accurate ideology and politics" based on the logic of content, technology and subject. In the social direction, AI-enabled ideological and political education should focus on "intelligent ideology and politics", and build a form of "intelligent ideology and politics" that is based on intelligent life, enhances intelligent thinking, and realizes the integration of reality and reality. This paper emphasizes that accurate ideology and politics is led by intelligent ideology and politics, and intelligent ideology and politics is based on accurate ideology and politics, which are complementary and inseparable.

  • Open Access | Article 2024-02-26 Doi: 10.54254/2753-7102/5/2024042

    Research on Talent Cultivation of Local Applied College Students and Local Economic Development

    With the transformation of China's economic growth mode from rough to intensive, from the emphasis on scale and speed to the pursuit of high quality and efficiency, and from factor investment-driven to innovation-driven, the local applied universities should develop in synergy with the regional economy and make progress in a coordinated manner. The concept of synergistic development of applied university education and regional economy points out the positioning of innovation and entrepreneurship talent cultivation objectives and reform direction of applied universities, based on the actual problems of innovation and entrepreneurship talent cultivation in local applied universities, from positioning the innovation and entrepreneurship talent cultivation objectives to serve the regional economic development, constructing the curriculum content system coordinated with the development of regional economy, and coordinating regional resources to build a diversified entrepreneurship practice platform. It discusses the path of innovation and entrepreneurship talent cultivation in local applied universities which is deeply connected with regional economy, positively interacted and synergistically developed.

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