Advances in Social Behavior Research

Advances in Social Behavior Research

Vol. 5, 21 February 2024


Open Access | Article

Innovative Approaches to Short Video Production

Bin Sha * 1
1 Beijing City University

* Author to whom correspondence should be addressed.

Advances in Humanities Research, Vol. 5, 35-40
Published 21 February 2024. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Bin Sha. Innovative Approaches to Short Video Production. ASBR (2024) Vol. 5: 35-40. DOI: 10.54254/2753-7102/5/2024041.

Abstract

In the era of information explosion, short videos have experienced explosive growth, broadly categorized into two forms: long videos and short videos, differentiated by duration and information content. Long videos generally carry a higher information load and have a longer duration, while short videos are characterized by their brief duration and relatively lower information content. As the industry has evolved, with both long and short videos becoming key entry points for traffic, videos have undergone a simplistic classification leading to a coarse differentiation of audience groups. Examples include platforms like Douyin, Bilibili, Youku, iQiyi, Tencent, among others. User-Generated Content (UGC), primarily in the form of short videos, serves as the main framework where users spontaneously create and upload content to platforms. These platforms utilize a "decentralized" algorithm to drive traffic, creating new entry points. UGC is characterized by low cost, down-to-earth content, authenticity, minimal information load, and strong interactive elements. However, with the emergence of competition, since 2019, platforms have witnessed the rise of a considerable number of "pseudo-UGC" production models through information flow advertising. Many Multi-Channel Networks (MCNs) have entered the scene, using "pseudo-UGC" methods for video marketing, giving rise to a new wave of "short video teams." These teams consist predominantly of internet dramas, variety shows, and spontaneously formed groups, shaping a diverse landscape of "innovative short video production methods."

Keywords

Short Video, Production Methods, User-Generated Content (UGC)

References

1. Schechner, R. (Ed.); Sun, H. Z. (Ed. in Chinese). (2008). Human Performance Studies and Social Sciences (M. Richard, Trans.). Beijing: Culture and Art Publishing House.

2. Qi, S. L. (2014). On the Art of Modern Film Performance. Beijing: China Film Press.

3. Chen, L. D. (2008). Ten Lectures on Journalism Theory. Shanghai: Fudan University Press.

4. Wang, Y. L. (Ed.). (2006). Introduction to Television Arts. Chengdu: Sichuan University Press.

5. Zhang, H. (Ed.). (2010). Language Arts. Beijing: China Film Press.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
ISBN (Print)
ISBN (Online)
Published Date
21 February 2024
Series
Advances in Social Behavior Research
ISSN (Print)
2753-7102
ISSN (Online)
2753-7110
DOI
10.54254/2753-7102/5/2024041
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated