Advances in Social Behavior Research
Vol. 3, 01 March 2023
Open
Access | Article
Research on Fan Identity of Chinese Entertainment Industry in the New Media Era
* Author to whom correspondence should be addressed.
Abstract
With the development of the entertainment industry, China's fan economy is becoming an integral part of the popular culture and entertainment economy. The current Chinese fan economy and entertainment market is traffic-driven, with fans organizing support activities on Internet and new media platforms, forming a extremely unique fan culture phenomenon in the world. This paper attempts to study the construction of fan identity and its influence in the new media era, using methods such as qualitative and quantitative research to set up questionnaires and in-depth interviews. The research results found that in the construction of fan identity, it can be divided into three parts of idol-making participation, emotional connection and group identity for in-depth analysis, which involves fan behaviors such as fan consumption, text poaching and organizing support activities. Among them, continuous investment and the formation of fan group rules are important features. As for the influence of fan identity construction, the research explains it in terms of both positive and negative influences, include the impact on individual fans and the impact on the social level. The construction of fan identity not only brings positive development and positive emotional value to fans at the individual level, but also promotes the development of related industries in the social aspect. However, negative effects, such as the lack of individual rationality and the occupation of public resources, can not be ignored and require the joint efforts of the government, platforms, idols and fans to make fan culture develop in a healthy way.
Keywords
fan culture, identity, new media
References
1. Chang, J., Zhu S.-B. (2021) .Fan culture: Scope, change and "out of the circle". Youth Journalist (19), 9-11.
2. Zheng, X.-Q., Tan, J. (2022). Identification and performance: a study of fan culture in the Internet era. Chinese Social Science Evaluation, 1, 128-137+160.
3. Zang, Y., Yan, Z.-X. (2020). Identity construction and identity of fan groups in the new media environment. Theatre House, 32, 213-214.
4. Kong, L.-S., Song, T.-T. (2017) .From IP to brand:Full commercial development based on fan economy. Modern Communication (Journal of Communication University of China), 12, 115-119.
5. Jenkins, H. (2006) .Convergence Culture:Where Old and New Media Collide. New York University Press. New York.
6. Retrieved from: https://new.qq.com/qqfile/20whitepaper/out/list.html
7. Horton, D., Wohl, R.R. (1956). Mass Communication and Para-Social Interaction:Observations on intimacy at a Distance. Psychiatry, 3, 215-229.
8. McLuhan, M. (2000) .Understanding the Medium - On the Extension of the Human Being. The Commercial Press. Beijing.
9. Liu, J.-D. (2021) .The "hegemony" of the Internet discourse space: Characteristics of the rice circle culture in the online environment. Sight and Sound, 8, 150-152.
10. Le Pen, G. (2014) .The Mob: A Study of Mass Psychology. Feng Keli, trans. Central Compilation and Publishing House. Beijing.
11. Postman, N., (2004) .Entertainment to death. Guangxi Normal University Pres. Nanning.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II
- ISBN (Print)
- 978-1-915371-09-6
- ISBN (Online)
- 978-1-915371-10-2
- Published Date
- 01 March 2023
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/3/2022505
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited