Advances in Social Behavior Research

Advances in Social Behavior Research

Vol. 2, 03 March 2023

Open Access | Article

How Characteristics of Virtual Communities Influence the Identity of Online Fans in China? – Using Sina Weibo as An Example

Ziteng Liu * 1
1 Harrow International School Beijing, 100102, China

* Author to whom correspondence should be addressed.

Advances in Social Behavior Research, Vol. 2, 338-348 Advances in Social Behavior Research,
Published 03 March 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Ziteng Liu. How Characteristics of Virtual Communities Influence the Identity of Online Fans in China? – Using Sina Weibo as An Example. LNEP (2023) Vol. 2: 338-348. DOI: 10.54254/2753-7048/2/2022485.


This paper introduces the relationship between fans' identity reconstruction and the characteristics of virtual communities via the rise of new media. The research will explore fans' ego and social identity perceptions in online platforms, and state phenomenon that occurs in virtual communities that influence fans' identity. Sina Weibo platform will be used as an example to explore the model of online star-chasing activity in China by subjecting fans as the research object. Method of interview will be adopted to explore the changes in fans’ self- recognition and behaviors in virtual communities, and explained by the identity theory to give the final conclusion.


fans, social identity, ego identity, identity reconstruction, virtual community


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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