Vol. 2, 03 March 2023
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This paper introduces the relationship between fans' identity reconstruction and the characteristics of virtual communities via the rise of new media. The research will explore fans' ego and social identity perceptions in online platforms, and state phenomenon that occurs in virtual communities that influence fans' identity. Sina Weibo platform will be used as an example to explore the model of online star-chasing activity in China by subjecting fans as the research object. Method of interview will be adopted to explore the changes in fans’ self- recognition and behaviors in virtual communities, and explained by the identity theory to give the final conclusion.
fans, social identity, ego identity, identity reconstruction, virtual community
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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