Advances in Social Behaviour Research
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Advances in Social Behaviour Research (ASBR) is an international peer reviewed journal which publishes only original articles from a wide variety of methodological and disciplinary perspectives concerning education, psychology and communication issues. The journal aims to improve the human condition by providing a public forum for discussion and debate communication, education and psychology issues. The journal publishes articles that are research-oriented and welcomes empirical and theoretical articles concerning micro, meso, and macro phenomena. Manuscripts that are suitable for publication in the ASBR cover domains on various perspectives of education, psychology, communication, and their impact on individuals, businesses and society.

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December 21, 2022

Advances in Social Behaviour Research - Gender and Diversity pledge

We pledge to our journal community:

  • We're committed: we put diversity and inclusion at the heart of our activities
  • We champion change: we're working to increase the percentage of women, early career ...

December 6, 2021

Advances in Social Behaviour Research - Disclaimer

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    Latest articles

    Open Access | Article

    In the era of information explosion, short videos have experienced explosive growth, broadly categorized into two forms: long videos and short videos, differentiated by duration and information content. Long videos generally carry a higher information load and have a longer duration, while short videos are characterized by their brief duration and relatively lower information content. As the industry has evolved, with both long and short videos becoming key entry points for traffic, videos have undergone a simplistic classification leading to a coarse differentiation of audience groups. Examples include platforms like Douyin, Bilibili, Youku, iQiyi, Tencent, among others. User-Generated Content (UGC), primarily in the form of short videos, serves as the main framework where users spontaneously create and upload content to platforms. These platforms utilize a "decentralized" algorithm to drive traffic, creating new entry points. UGC is characterized by low cost, down-to-earth content, authenticity, minimal information load, and strong interactive elements. However, with the emergence of competition, since 2019, platforms have witnessed the rise of a considerable number of "pseudo-UGC" production models through information flow advertising. Many Multi-Channel Networks (MCNs) have entered the scene, using "pseudo-UGC" methods for video marketing, giving rise to a new wave of "short video teams." These teams consist predominantly of internet dramas, variety shows, and spontaneously formed groups, shaping a diverse landscape of "innovative short video production methods."

    Open Access | Article

    This paper investigates the negative and positive effects of emotional expression in the workplace on women's career development, and finds that the antecedent variables are gender stereotypes and differences in gender expectations in the female workplace. Through the method of literature review, it is found that there is a lack of analysis of the mechanisms and pathways to intervene in gender stereotyping in the workplace, and it is suggested that in the future, we should explore how to realize career development from the perspective of women's self-development.

    Open Access | Article

    This paper aims to highlight the academic role of technology that promotes learning in ESL classrooms for undergraduates. It also signifies that there is an excessive use of technology within the academic field that every undergraduate student must require access to technology for academia. This paper takes into account quantitative method analysis in the SPSS software including responses of 50-50% of each male and female student of the English Department Quaid-e-Awam University of Engineering Science and Technology. There are 14 Questions that we ask from our respondents that articulate the role, value, progress, and diverse use of technology within education. All these are shown in the visual representation (graphs and tables). Many agreed that technology has a huge role in learning English as a second language. However, there are technical flaws that most of the students face while using this Behoof technology that must be ceased in future by technology experts and creators for improvement of this collaborator phenomenon. This research will be helpful for undergraduate students who are facing trouble with technology or do not know which type of technology is effective at the undergraduate level. Especially for those who are taking this subject English as their academic career and future growth, the strategies that we provide in this paper will help not only students and teachers but also give an indicative signal to the technology developers and creators to create more helpful technology that boost the knowledge and confidence of students.

    Open Access | Article

    This paper explores the intricate evolution of the relationship between the United States (U.S.) and China, with a focus on American policies influencing China’s role as a “responsible stakeholder” (“RS”). It examines whether U.S. engagement policies have catalyzed China’s emergence as a responsible global player or steered Beijing in a direction contrary to U.S. expectation. This paper first reveals the historical evolution of U.S.-China relations, starting with the containment policy in the 1950s to the post-1989 engagement policy. Then it examines the perspectives of the U.S. and China on “RS.” Both sides share the same bed but with different dreams. Next, the paper identifies the failures and successes of U.S. engagement policy. The paper concludes that engagement policy is not a complete failure and the result is nuanced.

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